The Remarkable Transformation in Email Deliverability: A Before and After Story Imagine you’re sending out invitations to a big party (your email campaign). Initially, many of these invitations end up lost, misplaced, or even in the trash (spam folders). Frustrating, right? That was the case for our client before they…
Email Deliverability
Email Deliverability Journal – Nov 9th
Hi, Today, I will share some questions I received from a new Upwork prospect. Disclaimer: Some links I share are affiliate links. You won’t be charged extra for clicking and buying through them, but I may receive a commission. I only endorse websites and products I trust and use personally….
Email Deliverability
Email Deliverability Journal – Nov 7th
Today, I will share a question I received from a new newsletter subscriber. Can you Please tell about Icloud Bulk email supporting ESP’s , and please give some tips about how we can maintain Daily Email Volume to icloud customers. Thanks in advance. My answer: “Hi _______, Thank you very…
Outbound Email Authentication: Security & Deliverability
SPF Limits: Understanding the 10 DNS Lookup and the Lesser-Known Void Limit
Introduction SPF (Sender Policy Framework) is a well-known standard in email security. However, the limitations that come with it are often overlooked, specifically the 10 DNS Lookup limit and the lesser-known Void Lookup limit. This blog post reveals these limitations, their implications, and how to navigate them effectively. The 10…
Outbound Email Authentication: Security & Deliverability
The Dual Importance of Inbound and Outbound Email Security for Businesses
While we often focus on protecting the emails we receive, the security of the emails we send is equally crucial. Outbound email security is a technical requirement and a critical component of a business’s overall security posture. Failure to secure outbound emails can have far-reaching consequences, from financial losses to…
Outbound Email Authentication: Security & Deliverability
MTA-STS and TLS-RPT: A Comprehensive Guide
What is MTA-STS? Mail Transfer Agent Strict Transport Security (MTA-STS) is a security standard designed to encrypt email transmissions over SMTP. Unlike traditional SMTP, which lacks native security features, MTA-STS provides a secure channel for email transmission by verifying server identities and using TLS encryption. History and Origin SMTP was…
Email Deliverability
Starting Fresh with a New Email Account or Domain? Here’s What You Need to Know for Success
Navigating the complexities of setting up a new email account or domain can be daunting. This blog post breaks down what you need to know in simple terms, helping you achieve email success without the jargon. Learn about quotas, trust-building, and more.
Outbound Email Authentication: Security & Deliverability
BIMI: The Future of Email Branding and Security
What is BIMI? The breakthrough email authentication standard Brand Indicators for Message Identification (BIMI) lets companies show their official logos in email clients. While corporate logos may already be in your email, BIMI is different because of control. Email clients traditionally use logos from several sources, causing platform discrepancies. BIMI…
Outbound Email Authentication: Security & Deliverability
Beware of Fake Emails from Your Company
The newsletter I received yesterday from The Shift mentioned a Capterra survey on the cybersecurity of Brazilian small and medium-sized companies: Many people are unaware that the phishing threat can come “from within” the company itself, in the form of an email pretending to be from your domain—imagine a fake…