Hi, Today, I bring a case study on email deliverability recovery. The client sent me the following message by email: What caught my attention in the case was the bold approach of removing those who opted in but did not open any message within seven days. Talking to the client,…
Category: Email Deliverability
I will share my experiences with email deliverability and cold email marketing in this space. I will keep clients’ identities confidential by referring to them with acronyms. I will provide proof of my work and keep sensitive information confidential whenever possible. The goal is to assist novice professionals and raise the bar of the deliverability services provided in the market. I hope you like it.
Email Deliverability Journal – Jan 18th
The Remarkable Transformation in Email Deliverability: A Before and After Story Imagine you’re sending out invitations to a big party (your email campaign). Initially, many of these invitations end up lost, misplaced, or even in the trash (spam folders). Frustrating, right? That was the case for our client before they…
Email Deliverability Journal – Nov 9th
Hi, Today, I will share some questions I received from a new Upwork prospect. Disclaimer: Some links I share are affiliate links. You won’t be charged extra for clicking and buying through them, but I may receive a commission. I only endorse websites and products I trust and use personally….
Email Deliverability Journal – Nov 7th
Today, I will share a question I received from a new newsletter subscriber. Can you Please tell about Icloud Bulk email supporting ESP’s , and please give some tips about how we can maintain Daily Email Volume to icloud customers. Thanks in advance. My answer: “Hi _______, Thank you very…
Starting Fresh with a New Email Account or Domain? Here’s What You Need to Know for Success
Navigating the complexities of setting up a new email account or domain can be daunting. This blog post breaks down what you need to know in simple terms, helping you achieve email success without the jargon. Learn about quotas, trust-building, and more.
Email Deliverability Journal – Sep 11th
To Blocklist or Not Blocklist? Hi, Today, I’ll share a conversation with a potential Upwork client. She told me they were blacklisted on SURBL.org and needed to figure out why and get delisted ASAP. After the initial discussions, she mentioned she was deciding between me and another professional. She then…
Email Deliverability Journal – Aug 2nd
Hi, Today, I bring you a case of a re-permissioning campaign. Due to DNS configuration issues, Yahoo (and AOL) blocked the messages sent to their users, and the customers from these providers received a “suppressed” status in the Klaviyo platform. We implemented a re-permission campaign, and the results were spectacular,…
Email Deliverability Journal – Jul 9th
Hi, Did you know that sending fewer emails can actually help you reach more inboxes? As counterintuitive as it might sound, removing unengaged people from your list can help you deliver more messages directly to inboxes. Just last Thursday, in a meeting with a client, we prioritized a process of…
Email Deliverability Journal – Jul 5th
Hi, A simple and effective tactic is to ask in your welcome message to your list what is their main question or challenge regarding the niche you operate in. It has two benefits: However, a client posed this objection to me: A question about this practice: with over 20,000 new…