The Remarkable Transformation in Email Deliverability: A Before and After Story
Imagine you’re sending out invitations to a big party (your email campaign). Initially, many of these invitations end up lost, misplaced, or even in the trash (spam folders). Frustrating, right? That was the case for our client before they implemented a specialized email deliverability service.
Before: A Rocky Road
The ‘before’ image shows a challenging scenario. The client’s email deliverability was dire, with only 2% DMARC compliance and a staggering 98% failure rate. It’s like only 2 out of every 100 invitations actually reached the intended mailboxes!
After: A Turnaround Tale
Fast forward to after the implementation of the service. The ‘after’ image paints a drastically different picture. DMARC compliance skyrocketed to 99%, and the failure rate plummeted to a mere 1%. It’s as if suddenly, 99 out of 100 invitations are now making it to the right hands!
The Impact
This transformation is not just about numbers. It’s about ensuring that your message reaches its audience, just like making sure those party invitations land in the right hands. The client experienced a significant increase in email engagement, trust from their audience, and ultimately, a more successful email marketing campaign.
In email marketing, being heard amidst the noise is crucial. This service turned the tide for our client, ensuring their emails were not just sent but also seen and heard.
If you have questions regarding email deliverability and automation, comment below and I will reply.
Cheers,
Fabrício
