Here’s an interesting question I received today:
I am wondering why only 3400 are getting the emails instead of all 4,000? is this a deliverability issue? they probably are fake/inactive addresses? curious of your thoughts. In that case, will they still be removed by the automation automatically or do we need to do it manually?
To provide context: we have implemented one automation in ActiveCampaign to re-engage inactive contacts and eventually unsubscribe them from all lists if they remain unresponsive. We have also created a segment to add these inactive contacts to the automation.
After exporting the list of contacts that entered the automation and those that received the email, I analyzed the data to identify contacts who entered the automation but did not receive the message. I confirmed that these contacts were unsubscribed from all lists in the system.
My answer to the client: Only 3,400 contacts received the emails instead of all 4,000 because they were already unsubscribed from all lists. When contacts are unsubscribed from all lists, they will not receive any emails even if they are included in automation.
Additionally, contact unsubscribed from all lists is not counted towards your contact limit. So you don’t have to worry about them 🙂 Source: ActiveCampaign.)
Another one about messages blocked by Gmail:
It is a bounce back we get after sending our emails from our domain to any gmail account, we have had our IT guys check our DKIM SPF and DMARC which look to be correct and we are able to send to all other domains including Telstra, Microsoft, Apple, Ford you name it…we are a not for profit in Australia and it is killing our business… We are not on the Google Workspace our Domain is managed by another Domain organisation and our email is within the Azure Microsoft world…Have you definately resolved grey listing issues with Google before? As I just can’t get hold of Google via phone, email or logging tickets.
My answer:
“I have experience resolving email blocking issues with various providers, and I’m confident we can address the bounce-back problem you’re experiencing with Gmail.
(I am attaching an example of a similar case I recently resolved with Yahoo — with private information removed.)
However, every situation is unique, and there’s no guaranteed solution. To help you, we need to work with the email service provider to identify the root cause and show that your emails are not spam.
To get started, can you please provide your website? (I understand this may be inconvenient, but I’d like to verify that you’re a legitimate sender.)
As a not-for-profit organization, I’m happy to offer you a special condition to help you resolve this issue. Please let me know if you have any questions or concerns.”
* here’s the solution applied to Yahoo’s blocking removal:
We published a quarantine policy to our DMARC record.
We proved that all of our subscribers are opted-in (through our website or our e-commerce site), and the blocking is causing trouble with Yahoo/AOL’s users since none of our messages can reach them. (Even when the communication comes from them — like support tickets these users open — our notification messages are blocked.)
We also enrolled in Yahoo’s CFL.
I also attached report images showing that our email marketing practices are good and our subscribers are highly engaged with our messages.
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