Today, I will share a case study of a proposal I sent to a client regarding their welcome email sequence. They provide consulting services in the B2B market.
I hope this post will also encourage you to optimize your welcome email sequence.
First, I analyzed the current situation, highlighting its strengths and areas for improvement.
Next, I presented the suggested new sequence and its elements.
The proposed email sequence was based on the customer journey for each client’s services.
Then, I suggested a two-phase implementation plan with incremental cycles for fast value delivery.
Finally, I defined the next steps and responsibilities.
What are your thoughts? Would you like to know more? Leave a comment below.
