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Email Deliverability and Automation Expert
Email Deliverability and Automation Expert

Category: Email Deliverability

I will share my experiences with email deliverability and cold email marketing in this space. I will keep clients’ identities confidential by referring to them with acronyms. I will provide proof of my work and keep sensitive information confidential whenever possible. The goal is to assist novice professionals and raise the bar of the deliverability services provided in the market. I hope you like it.

Deliverability Journal – Apr 5th, 2023

Fabrício Yutaka Fujikawa, April 5, 2023June 17, 2023

Continuing with the ongoing cases: Regarding the Kinsta.com case, we received a response from support: We don’t support outgoing DKIM signing with our relay service. In this case, you will need to use a 3rd party provider. An example is gmail which is currently the site’s mail provider. Here‘s how…

Deliverability Journal – Apr 4th, 2023

Fabrício Yutaka Fujikawa, April 4, 2023April 4, 2023

Today I received an interesting question: We don’t want our members to ever unsubscribe from our membership emails. However, a lot of people do. This is technically something they are paying for, and if we don’t want them to cancel, we need to make sure they get our communications. A…

Deliverability Journal – Mar 31th, 2023

Fabrício Yutaka Fujikawa, March 31, 2023March 31, 2023

Continuing yesterday’s case, where Gmail is blocking the messages from one of my clients, they granted me permission to access their Google Postmaster Tools. I prepared a report with these points that caught my attention: Something unusual happened on Feb 6th: a spike in Spam Complaints from Google’s users. Any…

Deliverability Journal – Mar 30th, 2023

Fabrício Yutaka Fujikawa, March 30, 2023March 30, 2023

Two compelling cases are happening: All messages from a client to Google (Workspace or Gmail) recipients are being blocked. I asked him to do a test: to send the same message to two of my email addresses (one from Google and one from Namecheap). Both addresses in the To field…

Deliverability Journal – Mar 29th, 2023

Fabrício Yutaka Fujikawa, March 29, 2023March 29, 2023

Here’s an interesting question I received today: I am wondering why only 3400 are getting the emails instead of all 4,000? is this a deliverability issue? they probably are fake/inactive addresses? curious of your thoughts. In that case, will they still be removed by the automation automatically or do we…

Deliverability Journal – Mar 28th, 2023

Fabrício Yutaka Fujikawa, March 28, 2023March 28, 2023

Yesterday I had to answer a question on SORBS: Why do we get listed on SORBS, and what must we do to get delisted? SORBS Listing/Delisting Overview and Delisting Procedure In conclusion, SORBS is a valuable tool for preventing spam and other abusive activities by listing IP addresses associated with…

Deliverability Journal – Mar 20th, 2023

Fabrício Yutaka Fujikawa, March 20, 2023

Last week, I experienced some accomplishments and gained new insights that have led me to rethink my career path. Let’s explore! Firstly, I’m pleased to share that I’ve launched my affiliate website focusing on email deliverability martech. It’s still in the early days, but the site is now up and…

Deliverability Journal – Feb 1st, 2023

Fabrício Yutaka Fujikawa, February 1, 2023February 1, 2023

Client: SCNT Today I accomplished several important tasks for the company’s cold email marketing strategy. Firstly, I uploaded new contacts into the database to help us reach a wider audience and expand our customer base. Next, I created a new step in our current campaign. This will help us to…

Deliverability Journal – Nov 15th, 2022

Fabrício Yutaka Fujikawa, November 16, 2022

Client: ANT A quick deliverability audit to help the client decide between other professionals for an ongoing engagement model and me. It is a tool for sending large files, in which users send a large file by filling in: the sender’s email, recipient’s email, and a message. The tool then…

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