Category: Email Deliverability

Today I received an interesting question: We don’t want our members to ever unsubscribe from our membership emails. However, a lot of people do. This is technically something they are paying for, and if we don’t want them to cancel, we need to make sure they get our communications. A…

Continuing yesterday’s case, where Gmail is blocking the messages from one of my clients, they granted me permission to access their Google Postmaster Tools. I prepared a report with these points that caught my attention: Something unusual happened on Feb 6th: a spike in Spam Complaints from Google’s users. Any…

Two compelling cases are happening: All messages from a client to Google (Workspace or Gmail) recipients are being blocked. I asked him to do a test: to send the same message to two of my email addresses (one from Google and one from Namecheap). Both addresses in the To field…

Here’s an interesting question I received today: I am wondering why only 3400 are getting the emails instead of all 4,000? is this a deliverability issue? they probably are fake/inactive addresses? curious of your thoughts. In that case, will they still be removed by the automation automatically or do we…

Yesterday I had to answer a question on SORBS: Why do we get listed on SORBS, and what must we do to get delisted? SORBS Listing/Delisting Overview and Delisting Procedure In conclusion, SORBS is a valuable tool for preventing spam and other abusive activities by listing IP addresses associated with…

Last week, I experienced some accomplishments and gained new insights that have led me to rethink my career path. Let’s explore! Firstly, I’m pleased to share that I’ve launched my affiliate website focusing on email deliverability martech. It’s still in the early days, but the site is now up and…

Client: SCNT Today I accomplished several important tasks for the company’s cold email marketing strategy. Firstly, I uploaded new contacts into the database to help us reach a wider audience and expand our customer base. Next, I created a new step in our current campaign. This will help us to…

Client: ANT A quick deliverability audit to help the client decide between other professionals for an ongoing engagement model and me. It is a tool for sending large files, in which users send a large file by filling in: the sender’s email, recipient’s email, and a message. The tool then…

Client VS (customer prospecting at Upwork) After initial conversations, I had an interview for a project at Upwork that interested me. The interview consisted of logic questions. There were four groups of questions. The context was the same in each group, with questions varying in difficulty levels. In the first…