Category: Email Deliverability

A client asked me about inactive subscribers and responses to newsletters – how much does this influence email deliverability? Here’s my response: “I was curious about the request for the inactive list last week, and now I understand the reason 🙂 Several studies indicate that engagement segmentation — treating differently…

Today I received an interesting question from a client. We have an automated re-engagement campaign with two messages in the sequence. She sent me complaints from two people who received the second message saying that the text had triggered mental triggers and that they were disappointed and no longer wanted…

Today I’m going to share a case in which a client approached me with this problem: We’ve done a ton to maximize deliverability (ex: 6 different domains for emailing; warmupinbox; set up DMARC, SPF; 20 emails per day per person max; neverbounce for email verification; etc.). We’re trying to do…

Continuing the messages blocked by Google case, the client sent me the change he made to the email signature, which was one of the hypotheses for the block. Here is the response I sent to him. Hello _______, Thank you for getting back to me. I needed help to identify…

Continuing with the case of the Google notification “User suspended for spamming,” another account was suspended yesterday. We identified that on that day, almost 300 messages were the same type (the seventh in the cadence.) We decided to modify the cadences so that Klenty limits the number of messages for…

Today, I will share a case study of a proposal I sent to a client regarding their welcome email sequence. They provide consulting services in the B2B market. I hope this post will also encourage you to optimize your welcome email sequence. First, I analyzed the current situation, highlighting its…

This case is from a campaign where we’re defining the text of the seventh message of a sequence. I’m sharing a screenshot of the Google Doc we’re working on. The highlight is that the a/b test element will be an image (one variation with the image and the other without.)…

Continuing the case of messages blocked by Google (which has been stagnant for two days), I provided an update on the support ticket asking for any news. I reiterated the suggestion to escalate to the email deliverability team. I also reached out to someone on LinkedIn, asking them to introduce…

We have concluded the Kinsta.com case. We have installed the WP Mail SMTP plugin and Mailgun for transactional emails. The emails are now correctly authenticated and no longer go to the spam folder. Below are the before and after images on Mail-tester.com: An interesting note about the “after” test: I…