Continuing with the case of the Google notification “User suspended for spamming,” another account was suspended yesterday. We identified that on that day, almost 300 messages were the same type (the seventh in the cadence.) We decided to modify the cadences so that Klenty limits the number of messages for…
Category: Email Deliverability
I will share my experiences with email deliverability and cold email marketing in this space. I will keep clients’ identities confidential by referring to them with acronyms. I will provide proof of my work and keep sensitive information confidential whenever possible. The goal is to assist novice professionals and raise the bar of the deliverability services provided in the market. I hope you like it.
Deliverability Journal – Apr 12th, 2023
Today, I will share a case study of a proposal I sent to a client regarding their welcome email sequence. They provide consulting services in the B2B market. I hope this post will also encourage you to optimize your welcome email sequence. First, I analyzed the current situation, highlighting its…
Deliverability Journal – Apr 11th, 2023
This case is from a campaign where we’re defining the text of the seventh message of a sequence. I’m sharing a screenshot of the Google Doc we’re working on. The highlight is that the a/b test element will be an image (one variation with the image and the other without.)…
Deliverability Journal – Apr 8th, 2023
Continuing the case of messages blocked by Google (which has been stagnant for two days), I provided an update on the support ticket asking for any news. I reiterated the suggestion to escalate to the email deliverability team. I also reached out to someone on LinkedIn, asking them to introduce…
Deliverability Journal – Apr 6th, 2023
We have concluded the Kinsta.com case. We have installed the WP Mail SMTP plugin and Mailgun for transactional emails. The emails are now correctly authenticated and no longer go to the spam folder. Below are the before and after images on Mail-tester.com: An interesting note about the “after” test: I…
Deliverability Journal – Apr 5th, 2023
Continuing with the ongoing cases: Regarding the Kinsta.com case, we received a response from support: We don’t support outgoing DKIM signing with our relay service. In this case, you will need to use a 3rd party provider. An example is gmail which is currently the site’s mail provider. Here‘s how…
Deliverability Journal – Apr 4th, 2023
Today I received an interesting question: We don’t want our members to ever unsubscribe from our membership emails. However, a lot of people do. This is technically something they are paying for, and if we don’t want them to cancel, we need to make sure they get our communications. A…
Deliverability Journal – Mar 31th, 2023
Continuing yesterday’s case, where Gmail is blocking the messages from one of my clients, they granted me permission to access their Google Postmaster Tools. I prepared a report with these points that caught my attention: Something unusual happened on Feb 6th: a spike in Spam Complaints from Google’s users. Any…
Deliverability Journal – Mar 30th, 2023
Two compelling cases are happening: All messages from a client to Google (Workspace or Gmail) recipients are being blocked. I asked him to do a test: to send the same message to two of my email addresses (one from Google and one from Namecheap). Both addresses in the To field…