Today I received an interesting question: We don’t want our members to ever unsubscribe from our membership emails. However, a lot of people do. This is technically something they are paying for, and if we don’t want them to cancel, we need to make sure they get our communications. A…
Deliverability Journal – Mar 31th, 2023
Continuing yesterday’s case, where Gmail is blocking the messages from one of my clients, they granted me permission to access their Google Postmaster Tools. I prepared a report with these points that caught my attention: Something unusual happened on Feb 6th: a spike in Spam Complaints from Google’s users. Any…
Deliverability Journal – Mar 30th, 2023
Two compelling cases are happening: All messages from a client to Google (Workspace or Gmail) recipients are being blocked. I asked him to do a test: to send the same message to two of my email addresses (one from Google and one from Namecheap). Both addresses in the To field…
Deliverability Journal – Mar 29th, 2023
Here’s an interesting question I received today: I am wondering why only 3400 are getting the emails instead of all 4,000? is this a deliverability issue? they probably are fake/inactive addresses? curious of your thoughts. In that case, will they still be removed by the automation automatically or do we…
Deliverability Journal – Mar 28th, 2023
Yesterday I had to answer a question on SORBS: Why do we get listed on SORBS, and what must we do to get delisted? SORBS Listing/Delisting Overview and Delisting Procedure In conclusion, SORBS is a valuable tool for preventing spam and other abusive activities by listing IP addresses associated with…
Deliverability Journal – Mar 20th, 2023
Last week, I experienced some accomplishments and gained new insights that have led me to rethink my career path. Let’s explore! Firstly, I’m pleased to share that I’ve launched my affiliate website focusing on email deliverability martech. It’s still in the early days, but the site is now up and…
Email Deliverability Case Study: Heal Your Nervous System increases enrollments by 216%
Dr. Linnea Passaler is the founder of Heal Your Nervous System (HYNS), the world’s first science-based program that supports persons with highly sensitive nervous systems. She has dedicated 20+ years to serving patients, first to a small number of individuals and then to thousands of people worldwide through digital technology….
Email Deliverability Machine: How Heal Your Nervous System increased enrollments by 216%
The customer Dr. Linnea Passaler is the founder of Heal Your Nervous System (HYNS). The world’s first science-based program supports persons with highly sensitive nervous systems. The HYNS program includes online and video content, exclusive support groups, and hands-on regulation sessions. It’s been called “life-changing” by many people who’ve used…
Deliverability Journal – Feb 1st, 2023
Client: SCNT Today I accomplished several important tasks for the company’s cold email marketing strategy. Firstly, I uploaded new contacts into the database to help us reach a wider audience and expand our customer base. Next, I created a new step in our current campaign. This will help us to…