Hello, Today I’m going to share some exciting yet common cases. The last one is more “nerdy,” but I think it’s the most interesting. First, I followed up with the client from that spoofing case. Here’s the question I sent to him: “Hello _______, I hope you had a good…
Email Deliverability
Deliverability Audit – May 12th
Today I bring a case that unfortunately happens quite often: email spoofing. (For example, this is an email that a client I work with received in March 2022.) During our discovery meeting, the client told me he was a victim of an email spoofing extortion. Email spoofing is not something…
Email Deliverability
Deliverability Journal – May 8th, 2023
Yesterday I received a common question: does a subdomain have a different sender reputation than a domain? Technically, yes. They are two different domains, each with an email sending and receiving configuration, and, yes, they have separate deliverability metrics. See the example below of a subdomain and domain reputation in…
Deliverability Journal – May 6th
Today I bring some doubts I clarified for a client and would like to share with you. The first is about the Zerobounce tool. She mentioned receiving many “catch-all” results and asked what she should do with them. This link explains what “catch-all” is. ZeroBounce.net identifies these domains for you….
Deliverability Journal – May 3rd, 2023
I’m negotiating a project with a potential client, and he presented me with the following question: Another one told me that a dedicated IP is not optimal, because for promotional mails, I send 20000 emails each campaign, 8 to 20 times a month. So he recommends a shared IP for…
Another Google Notification
We received another suspension notice from Google due to too many spam complaints (“Google Notification: User suspended for spamming.”) We’re working with two hypotheses: As in this sequence, messages must stay threaded like a conversation, we will limit the amount of messages we send in each step of the cadence….
Deliverability Journal – Apr 28th, 2023
A client asked me about inactive subscribers and responses to newsletters – how much does this influence email deliverability? Here’s my response: “I was curious about the request for the inactive list last week, and now I understand the reason 🙂 Several studies indicate that engagement segmentation — treating differently…
Deliverability Journal – Apr 27th, 2023
Today I received an interesting question from a client. We have an automated re-engagement campaign with two messages in the sequence. She sent me complaints from two people who received the second message saying that the text had triggered mental triggers and that they were disappointed and no longer wanted…
Deliverability Journal – Apr 26th, 2023
Today I’m going to share a case in which a client approached me with this problem: We’ve done a ton to maximize deliverability (ex: 6 different domains for emailing; warmupinbox; set up DMARC, SPF; 20 emails per day per person max; neverbounce for email verification; etc.). We’re trying to do…