Complete optimization of email deliverability for the Zoho platform, including Zoho Mail, CRM, Books, and TeamInbox for two domains. Next steps: Monitoring DMARC compliance to raise the compliance level from 80% to >95%. If you have questions regarding email deliverability and automation, comment below and I will reply.
Email Deliverability
Email Deliverability Journal – Jun 14th
Hi, Today I received this question from a client: Subject: Verified Blue Checkmark Is this something that we can and should do? The verified blue check mark next to the email name and domain? See below. Here’s my answer to him: Hi _______, This is the BIMI record, the latest…
Email Deliverability
Email Deliverability Journal – Jun 1st, 2023
Hello, Today I will share a case that illustrates the importance of having a work method when the results differ from what we expected. I changed the welcome message flow for a client, modifying the message to request responses from subscribers. The system sends an automated message with the answers…
Google Workspace
Yet Another Google Suspension Notification
Hi, We recently received another “User suspended for spamming” notification from Google (read this post, too). Despite following regulations and making several changes to our cold email system, it’s becoming increasingly difficult to determine the exact cause of the problem. I’ve sent an email to the client explaining the situation…
Email Deliverability
Email Deliverability Journal – May 27th
Hello, Today, I’m going to share a case from a partner, a copywriter, whose client asked him if it would be worth buying an email list. Here’s the email he sent me: Subject: Buying Email Lists? Hey, Fabrício, I have a potential client who owns a restaurant. His email list…
Email Deliverability
Deliverability Journal – May 17th, 2023
Hello, Today I’m going to share some exciting yet common cases. The last one is more “nerdy,” but I think it’s the most interesting. First, I followed up with the client from that spoofing case. Here’s the question I sent to him: “Hello _______, I hope you had a good…
Email Deliverability
Deliverability Audit – May 12th
Today I bring a case that unfortunately happens quite often: email spoofing. (For example, this is an email that a client I work with received in March 2022.) During our discovery meeting, the client told me he was a victim of an email spoofing extortion. Email spoofing is not something…
Email Deliverability
Deliverability Journal – May 8th, 2023
Yesterday I received a common question: does a subdomain have a different sender reputation than a domain? Technically, yes. They are two different domains, each with an email sending and receiving configuration, and, yes, they have separate deliverability metrics. See the example below of a subdomain and domain reputation in…
Deliverability Journal – May 6th
Today I bring some doubts I clarified for a client and would like to share with you. The first is about the Zerobounce tool. She mentioned receiving many “catch-all” results and asked what she should do with them. This link explains what “catch-all” is. ZeroBounce.net identifies these domains for you….