Hi, Did you know that sending fewer emails can actually help you reach more inboxes? As counterintuitive as it might sound, removing unengaged people from your list can help you deliver more messages directly to inboxes. Just last Thursday, in a meeting with a client, we prioritized a process of…

Hi, A simple and effective tactic is to ask in your welcome message to your list what is their main question or challenge regarding the niche you operate in. It has two benefits: However, a client posed this objection to me: A question about this practice: with over 20,000 new…

Hi, Can the email signature influence the outcome of your campaign? I’m setting up a “next lesson” automation for users of an application. With each step the user takes in their journey with the app, we will email them about their next lesson. The hypothesis is that this will increase…

Hello, Continuing the email deliverability setup for the Zoho platform, we monitored the DMARC authentication for a few days to propagate the DNS records updates. As expected, the compliance level rose to over 95%. For one of the domains, I considered the service completed. However, for the other domain, surprisingly,…

Complete optimization of email deliverability for the Zoho platform, including Zoho Mail, CRM, Books, and TeamInbox for two domains. Next steps: Monitoring DMARC compliance to raise the compliance level from 80% to >95%. If you have questions regarding email deliverability and automation, comment below and I will reply.

Hi, Today I received this question from a client: Subject: Verified Blue Checkmark Is this something that we can and should do? The verified blue check mark next to the email name and domain? See below. Here’s my answer to him: Hi _______, This is the BIMI record, the latest…

Hello, Today I will share a case that illustrates the importance of having a work method when the results differ from what we expected. I changed the welcome message flow for a client, modifying the message to request responses from subscribers. The system sends an automated message with the answers…

Hello, Today, I’m going to share a case from a partner, a copywriter, whose client asked him if it would be worth buying an email list. Here’s the email he sent me: Subject: Buying Email Lists? Hey, Fabrício, I have a potential client who owns a restaurant. His email list…