To Blocklist or Not Blocklist? Hi, Today, I’ll share a conversation with a potential Upwork client. She told me they were blacklisted on SURBL.org and needed to figure out why and get delisted ASAP. After the initial discussions, she mentioned she was deciding between me and another professional. She then…
Outbound Email Authentication: Security & Deliverability
What’s SPF, and Why Does It Matter?
Emails are a crucial part of our digital lives. They help us communicate, share information, and connect with others. But with the convenience of email comes the need for security. That’s where SPF, or Sender Policy Framework, protects your emails. Understanding SPF: Your Email’s Guardian What Is SPF and How…
Outbound Email Authentication: Security & Deliverability
Understanding DNS in Email Authentication and Deliverability
The Domain Name System (DNS) serves as the backbone of internet navigation. It’s akin to the directory that translates human-friendly website names into machine-friendly IP addresses. But its role extends far beyond mere translation; it’s pivotal in securing and optimizing email communication for businesses. In a world where phishing attacks…
Outbound Email Authentication: Security & Deliverability
Email Authentication
Email is more than just a communication tool; it’s the lifeblood of modern business. We rely on it for everything from internal memos to customer outreach. But as we all know, it’s not without its vulnerabilities. Here’s the hard truth: Emails are susceptible to security threats like phishing and spoofing….
Outbound Email Authentication: Security & Deliverability
Unlocking the Full Potential of Email: Authentication, Deliverability, and Automation
Hi, Let’s discuss email authentication and its implications for your email marketing program? Email authentication isn’t just a cybersecurity measure; it’s also crucial to effective email deliverability and automation. In today’s digital age, ensuring your emails are legitimate and secure protects against spam and phishing. It enhances your email deliverability…
Email Deliverability
Email Deliverability Journal – Aug 2nd
Hi, Today, I bring you a case of a re-permissioning campaign. Due to DNS configuration issues, Yahoo (and AOL) blocked the messages sent to their users, and the customers from these providers received a “suppressed” status in the Klaviyo platform. We implemented a re-permission campaign, and the results were spectacular,…
Email Deliverability
Email Deliverability Journal – Jul 9th
Hi, Did you know that sending fewer emails can actually help you reach more inboxes? As counterintuitive as it might sound, removing unengaged people from your list can help you deliver more messages directly to inboxes. Just last Thursday, in a meeting with a client, we prioritized a process of…
Email Deliverability
Email Deliverability Journal – Jul 5th
Hi, A simple and effective tactic is to ask in your welcome message to your list what is their main question or challenge regarding the niche you operate in. It has two benefits: However, a client posed this objection to me: A question about this practice: with over 20,000 new…
Email Deliverability
Email Deliverability Journal – Jun 30th
Hi, Can the email signature influence the outcome of your campaign? I’m setting up a “next lesson” automation for users of an application. With each step the user takes in their journey with the app, we will email them about their next lesson. The hypothesis is that this will increase…