Email is more than just a communication tool; it’s the lifeblood of modern business. We rely on it for everything from internal memos to customer outreach. But as we all know, it’s not without its vulnerabilities. Here’s the hard truth: Emails are susceptible to security threats like phishing and spoofing….
Outbound Email Authentication: Security & Deliverability
Unlocking the Full Potential of Email: Authentication, Deliverability, and Automation
Hi, Let’s discuss email authentication and its implications for your email marketing program? Email authentication isn’t just a cybersecurity measure; it’s also crucial to effective email deliverability and automation. In today’s digital age, ensuring your emails are legitimate and secure protects against spam and phishing. It enhances your email deliverability…
Email Deliverability
Email Deliverability Journal – Aug 2nd
Hi, Today, I bring you a case of a re-permissioning campaign. Due to DNS configuration issues, Yahoo (and AOL) blocked the messages sent to their users, and the customers from these providers received a “suppressed” status in the Klaviyo platform. We implemented a re-permission campaign, and the results were spectacular,…
Email Deliverability
Email Deliverability Journal – Jul 9th
Hi, Did you know that sending fewer emails can actually help you reach more inboxes? As counterintuitive as it might sound, removing unengaged people from your list can help you deliver more messages directly to inboxes. Just last Thursday, in a meeting with a client, we prioritized a process of…
Email Deliverability
Email Deliverability Journal – Jul 5th
Hi, A simple and effective tactic is to ask in your welcome message to your list what is their main question or challenge regarding the niche you operate in. It has two benefits: However, a client posed this objection to me: A question about this practice: with over 20,000 new…
Email Deliverability
Email Deliverability Journal – Jun 30th
Hi, Can the email signature influence the outcome of your campaign? I’m setting up a “next lesson” automation for users of an application. With each step the user takes in their journey with the app, we will email them about their next lesson. The hypothesis is that this will increase…
Email Deliverability
Email Deliverability Journal – Jun 24th
Hello, Continuing the email deliverability setup for the Zoho platform, we monitored the DMARC authentication for a few days to propagate the DNS records updates. As expected, the compliance level rose to over 95%. For one of the domains, I considered the service completed. However, for the other domain, surprisingly,…
Email Deliverability
Email Deliverability Journal – Jun 17th
Complete optimization of email deliverability for the Zoho platform, including Zoho Mail, CRM, Books, and TeamInbox for two domains. Next steps: Monitoring DMARC compliance to raise the compliance level from 80% to >95%. If you have questions regarding email deliverability and automation, comment below and I will reply.
Email Deliverability
Email Deliverability Journal – Jun 14th
Hi, Today I received this question from a client: Subject: Verified Blue Checkmark Is this something that we can and should do? The verified blue check mark next to the email name and domain? See below. Here’s my answer to him: Hi _______, This is the BIMI record, the latest…