Hi,
Today I received this question from a client:
Subject: Verified Blue Checkmark
Is this something that we can and should do? The verified blue check mark next to the email name and domain? See below.
Here’s my answer to him:
Hi _______,
This is the BIMI record, the latest email authentication component. I’ve only seen big brands using it, and I believe the most significant barrier to entry is the cost:
BIMI costs: USD $1,500 / year + legal fees (source)
Personally, as a user, it gives me more credibility. But we must test it to see if the results are worth it.
I think it would only make sense for the main domain (the one used in the newsletter), but due to the size of our list, I’m unsure if the investment is worth it.
On the other hand, it might be helpful in the cold email domain, but we will only know for sure after we implement it (and pay for it).
Do you want me to make quotations?
Kind regards,
Fabrício Yutaka Fujikawa
Email Deliverability Specialist
If you have questions regarding email deliverability and automation, comment below and I will reply.
