Dr. Linnea Passaler is the founder of Heal Your Nervous System (HYNS), the world’s first science-based program that supports persons with highly sensitive nervous systems.
She has dedicated 20+ years to serving patients, first to a small number of individuals and then to thousands of people worldwide through digital technology.
As a highly sensitive person herself, she understands the challenges faced by those with a sensitive nervous system and created HYNS with them in mind.
Dr. Linnea built a growing opted-in list of thousands of people interested in mental health topics using ActiveCampaign.
After running an email marketing campaign between March and April 2022, sending 4-5 emails per week for a month, Dr. Linnea saw her open rates go from above 30% down to less than 10%.
Her tech team ran a series of tests using tools. They believe there were some email deliverability issues but were struggling to diagnose and solve them.
Dr. Linnea had no idea how to get their audience to read her emails or how to turn them into paying members.
So, she turned to Hand-Delivered.email for help.
Fabrício Y. Fujikawa, an email deliverability specialist with +30 years of experience in the IT industry, gave her advice on implementing an Email Deliverability Machine:
- list segmentation
- A/B testing for optimization
- InboxAlly for email deliverability recovery
In September 2022, Dr. Linnea launched a new membership program.
During 10 days, she sent more than 200k emails, and the enrollments were 216% higher than the previous launch.
After 5 months of consultation using the Email Deliverability Machine, their open rates now vary from 39% to 84%. The list size increased by 139%.
Shortly, they’ll implement a re-engagement campaign automation to have it all set for the next membership launch.
Related links:
- Follow Dr. Linnea on Instagram
- Contact us for Email Deliverability Consulting Services
- Dive deep into this email deliverability case study
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