Resend’s article, “How to Warm Up a New Domain,” offers a practical guide for establishing a solid reputation when you start sending emails from a new domain. Even with opt-in lists, or even double opt-in lists, it’s essential to follow a warming process to ensure high deliverability. Key Highlights Separation…
How much does a sales-oriented marketing campaign cost?
This is, without a doubt, one of the questions I hear most often. The idea of “investing in email” still carries a certain fog—it seems outdated, unfashionable, ineffective, and too laborious. But in practice? If you have consistency, good planning, and balance speed with learning, it works. Recently, exchanging emails…
Email Deliverability
How to Improve Email Deliverability and Restore Sender Reputation: A Progressive Plan Inspired by Running
Are your email campaigns struggling to reach inboxes? A poor sender reputation can significantly affect your email deliverability, leaving your messages to languish in spam folders. But with the right approach, you can rebuild trust and ensure your emails make it to your audience’s inbox. In this guide, I’ll walk…
Referral Marketing
How I’m Creating the B2B Flow: A B2B Referral Marketing Pilot Project
1. Introduction Referral marketing is one of the most powerful and underestimated strategies in the B2B world. Today, I want to share how I’m creating B2B Flow, an innovative service focused on transforming referrals into a predictable growth machine. This post will detail the progress of my pilot project, the…
Email Deliverability
Marketing Retrospectives: The Secrets to Transforming Data into Real Connection
Chad White’s article in CMSWire, titled “Year-in-Review Marketing Campaigns: Don’t Drop the Ball“, highlights the importance of annual retrospective campaigns to strengthen customer engagement and loyalty. He offers insights into how these campaigns can be effective and the necessary precautions to avoid common pitfalls. Key Recommendations to Avoid Pitfalls: Relevant…
Email Deliverability
What is Allowlisting and How It Improves Your Email Deliverability
Have you ever had a legitimate email end up in the spam folder? Maybe that important reminder or a newsletter you were eagerly awaiting. This happens more often than we imagine, and one of the most effective — yet frequently overlooked — solutions is allowlisting (previously known as whitelisting). What…
Email Deliverability
How does Google Postmaster Tools calculate the spam rate?
I recently received an interesting question from a client about how Google Postmaster Tools calculates the spam rate. This is a crucial issue for those working in email marketing, so I thought it would be useful to share the answer with all of you. The client’s full question was: “How…
Email Deliverability
Legitimate Messages That End Up in SPAM
A test I always do with potential clients is to ask them to check the SPAM folder of their personal email account. I can bet that within two or three screen scrolls, they will find a legitimate message from a known sender they subscribed to receive, but it’s in the…
Case Studies
Mini Case Study: Sender Domain Reputation Recovery in Google Postmaster Tools
Hi, Recently, a client approached me saying they had acquired a new website for their business group and needed to transfer the old email marketing infrastructure to their Martech (marketing technology platforms): We made the necessary configurations, including handling bounces and spam complaints, following FunnelKit’s instructions for SES and Sendgrid/Twilio….