Client VS (customer prospecting at Upwork)
After initial conversations, I had an interview for a project at Upwork that interested me. The interview consisted of logic questions.
There were four groups of questions. The context was the same in each group, with questions varying in difficulty levels.
In the first group, I got all three questions right.
In the last group, I got the first one right, and in the second one, I got it partially right; after I received a hint, I got it entirely right.
I got some rights in the other groups, the second and third. And the ones I got wrong were because I assumed the premise that there was a restriction that didn’t exist.
I don’t think I’ll pass.
It was a lessons-learned: constantly think about which premise(s) I am considering in solving a problem. And whether the beliefs actually exist or are just inventions in my head.
Client HYNS
Another exciting task was for the HYNS client. We made a performance comparison between four newsletters:
#A – 11.1% open rate
#B – 19.5% open rate
#C – 10.33% open rate
#D – 11.66% open rate
The significant differences that exist between the campaigns are:
#A – has emoji in the subject line / has links in the body of the message
#B – doesn’t have emoji / doesn’t have links
#C – has emoji / has links
#D – has emoji / doesn’t have links
Curious note: all four campaigns underwent a/b testing on the subject line. In campaign #B, the loser had an emoji.
The conclusion we came to is that not having emojis can be better 😳
It will be monitored in the subsequent campaigns.
