Skip to content
Email Deliverability and Automation Expert Email Deliverability and Automation Expert
  • Home
  • ReengagePro
  • Email Deliverability
  • Blog
  • Clients
  • About
  • Contact Us
Email Deliverability and Automation Expert
Email Deliverability and Automation Expert

Deliverability Journal – Apr 6th, 2023

Fabrício Yutaka Fujikawa, April 6, 2023April 6, 2023

We have concluded the Kinsta.com case.

We have installed the WP Mail SMTP plugin and Mailgun for transactional emails.

The emails are now correctly authenticated and no longer go to the spam folder.

Below are the before and after images on Mail-tester.com:

An interesting note about the “after” test: I was intrigued by the score of 8, as I was expecting more.

Upon further investigation, I realized that the reason was the content, as I used a standard test message 🙂

It is important to note that the low score before the changes was not due to technical problems with Kinsta.com. It is a characteristic of the email infrastructure that could be identified because we used good authentication and email-sending monitoring practices.

And the final feedback from the client:


I am setting up an email and LinkedIn sales funnel automation for a client’s sales pipeline.

When a prospect reaches out to the sales team, they enter this automation funnel (still subject to changes):

Although details are confidential, we can confirm that this automation will use LinkedIn and email simultaneously.

Pipedrive, Instantly (to be defined), Dripify, Klenty, and Calendly will be orchestrated through Zapier when necessary.


Do you remember a few days ago when I briefly talked about the solution to a case of messages being blocked by Yahoo?

Today the client contacted me again, saying that:

I am still having some deliverability issues, but it’s intermittent, see image from an email this morning that was attempted to be sent to me:

I found it quite strange, and upon checking his MX records, I discovered they differed from the recommended settings.

Client's MX settings

Client’s MX settings

Google’s MX settings

When I initially worked on the case, I didn’t even consider issues with the MX records because the reported problem was specifically with the Yahoo! provider.

Applying the correct settings was enough to normalize everything.

BTW, I found this thread mentioning that Google’s MX servers changed was made about 10 years ago.

Email Deliverability

Post navigation

Previous post
Next post

Related Posts

Email Deliverability

Email Deliverability Journal – Jun 14th

June 14, 2023June 25, 2023

Hi, Today I received this question from a client: Subject: Verified Blue Checkmark Is this something that we can and should do? The verified blue check mark next to the email name and domain? See below. Here’s my answer to him: Hi _______, This is the BIMI record, the latest…

Read More

Deliverability Journal – Apr 28th, 2023

April 28, 2023April 28, 2023

A client asked me about inactive subscribers and responses to newsletters – how much does this influence email deliverability? Here’s my response: “I was curious about the request for the inactive list last week, and now I understand the reason 🙂 Several studies indicate that engagement segmentation — treating differently…

Read More
Email Deliverability

Email Deliverability Journal – Aug 2nd

August 2, 2023August 2, 2023

Hi, Today, I bring you a case of a re-permissioning campaign. Due to DNS configuration issues, Yahoo (and AOL) blocked the messages sent to their users, and the customers from these providers received a “suppressed” status in the Klaviyo platform. We implemented a re-permission campaign, and the results were spectacular,…

Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


  • Case Studies
  • Email Deliverability
  • Email Deliverability Case Studies
  • Google Workspace
  • Others
  • Outbound Email Authentication: Security & Deliverability
  • Referral Marketing

  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Cookie policy
©2025 Email Deliverability and Automation Expert | WordPress Theme by SuperbThemes
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT