Hi, Today I received this question from a client: Subject: Verified Blue Checkmark Is this something that we can and should do? The verified blue check mark next to the email name and domain? See below. Here’s my answer to him: Hi _______, This is the BIMI record, the latest…
Category: Email Deliverability
I will share my experiences with email deliverability and cold email marketing in this space. I will keep clients’ identities confidential by referring to them with acronyms. I will provide proof of my work and keep sensitive information confidential whenever possible. The goal is to assist novice professionals and raise the bar of the deliverability services provided in the market. I hope you like it.
Email Deliverability
Email Deliverability Journal – Jun 1st, 2023
Hello, Today I will share a case that illustrates the importance of having a work method when the results differ from what we expected. I changed the welcome message flow for a client, modifying the message to request responses from subscribers. The system sends an automated message with the answers…
Email Deliverability
Email Deliverability Journal – May 27th
Hello, Today, I’m going to share a case from a partner, a copywriter, whose client asked him if it would be worth buying an email list. Here’s the email he sent me: Subject: Buying Email Lists? Hey, Fabrício, I have a potential client who owns a restaurant. His email list…
Email Deliverability
Deliverability Journal – May 17th, 2023
Hello, Today I’m going to share some exciting yet common cases. The last one is more “nerdy,” but I think it’s the most interesting. First, I followed up with the client from that spoofing case. Here’s the question I sent to him: “Hello _______, I hope you had a good…
Email Deliverability
Deliverability Audit – May 12th
Today I bring a case that unfortunately happens quite often: email spoofing. (For example, this is an email that a client I work with received in March 2022.) During our discovery meeting, the client told me he was a victim of an email spoofing extortion. Email spoofing is not something…
Email Deliverability
Deliverability Journal – May 8th, 2023
Yesterday I received a common question: does a subdomain have a different sender reputation than a domain? Technically, yes. They are two different domains, each with an email sending and receiving configuration, and, yes, they have separate deliverability metrics. See the example below of a subdomain and domain reputation in…
Deliverability Journal – May 6th
Today I bring some doubts I clarified for a client and would like to share with you. The first is about the Zerobounce tool. She mentioned receiving many “catch-all” results and asked what she should do with them. This link explains what “catch-all” is. ZeroBounce.net identifies these domains for you….
Deliverability Journal – May 3rd, 2023
I’m negotiating a project with a potential client, and he presented me with the following question: Another one told me that a dedicated IP is not optimal, because for promotional mails, I send 20000 emails each campaign, 8 to 20 times a month. So he recommends a shared IP for…
Deliverability Journal – Apr 28th, 2023
A client asked me about inactive subscribers and responses to newsletters – how much does this influence email deliverability? Here’s my response: “I was curious about the request for the inactive list last week, and now I understand the reason 🙂 Several studies indicate that engagement segmentation — treating differently…