Hi, I needed to explain the DMARC, DKIM, and SPF protocols in simple terms to a non-technical person. As an experiment, I asked Claude for help, and he generated the following explanation: “Imagine that SPF and DKIM are like two security guards at a building, checking if the person (the…
Category: Email Deliverability
I will share my experiences with email deliverability and cold email marketing in this space. I will keep clients’ identities confidential by referring to them with acronyms. I will provide proof of my work and keep sensitive information confidential whenever possible. The goal is to assist novice professionals and raise the bar of the deliverability services provided in the market. I hope you like it.
Email Deliverability
How to Keep Your Emails Out of the Spam Folder?
Hi there, I recently received a really interesting question about email marketing that I believe is relevant to many of you. It’s the kind of question every digital marketing professional has asked themselves at some point – maybe the million-dollar question in our field! The question was: “How do you…
Email Deliverability
How to Migrate 25,000 Email Contacts Without Hurting Deliverability
Recently, an e-commerce client approached me with a common yet critical challenge: migrating a database of 25,000 contacts between email marketing platforms. The goal was clear: complete the migration while maintaining deliverability and campaign continuity. A mistake in this process could result in a significant drop in engagement rates. Here’s…
The Impact of Email Marketing Platforms on Deliverability
Hello, Recently, I received an interesting question from a client about the impact of email marketing platforms on message deliverability. This is a common concern that many of us face, especially when considering switching to a new platform. The Client’s Question My client was considering moving from an established email…
Email Deliverability
Email Deliverability Journal – May 9th
Hi, Recently, I had an interesting conversation with a potential client, who reached out to me with a unique deliverability challenge. His legal firm sends out bulk emails containing legal notices on behalf of their national telecom and bank clients. The tricky part? These emails are essentially cold, but the…
Email Deliverability
Email Deliverability Journal – May 6th
Hi, I recently received a retargeting email (also known as browse abandonment). I was researching email marketing tools to recommend to a client and visited this page on the Emailtooltester website. A few days later (maybe the next day), I received this email: This retargeting email is a prime example…
Email Deliverability
Email Deliverability Journal – Mar 23rd
Hi, Today, I bring a case study on email deliverability recovery. The client sent me the following message by email: What caught my attention in the case was the bold approach of removing those who opted in but did not open any message within seven days. Talking to the client,…
Email Deliverability
Email Deliverability Journal – Jan 18th
The Remarkable Transformation in Email Deliverability: A Before and After Story Imagine you’re sending out invitations to a big party (your email campaign). Initially, many of these invitations end up lost, misplaced, or even in the trash (spam folders). Frustrating, right? That was the case for our client before they…
Email Deliverability
Email Deliverability Journal – Nov 9th
Hi, Today, I will share some questions I received from a new Upwork prospect. Disclaimer: Some links I share are affiliate links. You won’t be charged extra for clicking and buying through them, but I may receive a commission. I only endorse websites and products I trust and use personally….