Outlook to Stop Displaying Inline SVG Files Microsoft announced that Outlook (Web and Windows versions) will stop displaying inline SVG images embedded in email bodies. The change started rolling out in September 2025 and should reach all users by October, though the overall impact is expected to be minimal (affecting…
Category: Email Deliverability
I will share my experiences with email deliverability and cold email marketing in this space. I will keep clients’ identities confidential by referring to them with acronyms. I will provide proof of my work and keep sensitive information confidential whenever possible. The goal is to assist novice professionals and raise the bar of the deliverability services provided in the market. I hope you like it.
Email Deliverability
How Spam Complaints Impact Sender Reputation
Hi, This is a topic that comes up in almost every client conversation: the impact of spam complaints on deliverability. According to the webinar Understanding Email Deliverability: Key Factors & Key Issues with Chad White, Heather Goff, and Daniel Deneweth, spam complaints remain one of the biggest factors affecting email…
What makes people mark an email as SPAM?
Years ago, an email would land in the spam folder just because of the subject line or a word like “free.” Today, it’s more subtle. And more dangerous. People don’t mark emails as spam out of malice. They do it when they feel: Here are a few real-life examples I’ve…
How to Warm Up a New Sender Domain
Resend’s article, “How to Warm Up a New Domain,” offers a practical guide for establishing a solid reputation when you start sending emails from a new domain. Even with opt-in lists, or even double opt-in lists, it’s essential to follow a warming process to ensure high deliverability. Key Highlights Separation…
Email Deliverability
How to Improve Email Deliverability and Restore Sender Reputation: A Progressive Plan Inspired by Running
Are your email campaigns struggling to reach inboxes? A poor sender reputation can significantly affect your email deliverability, leaving your messages to languish in spam folders. But with the right approach, you can rebuild trust and ensure your emails make it to your audience’s inbox. In this guide, I’ll walk…
Email Deliverability
Marketing Retrospectives: The Secrets to Transforming Data into Real Connection
Chad White’s article in CMSWire, titled “Year-in-Review Marketing Campaigns: Don’t Drop the Ball“, highlights the importance of annual retrospective campaigns to strengthen customer engagement and loyalty. He offers insights into how these campaigns can be effective and the necessary precautions to avoid common pitfalls. Key Recommendations to Avoid Pitfalls: Relevant…
Email Deliverability
What is Allowlisting and How It Improves Your Email Deliverability
Have you ever had a legitimate email end up in the spam folder? Maybe that important reminder or a newsletter you were eagerly awaiting. This happens more often than we imagine, and one of the most effective — yet frequently overlooked — solutions is allowlisting (previously known as whitelisting). What…
Email Deliverability
How does Google Postmaster Tools calculate the spam rate?
I recently received an interesting question from a client about how Google Postmaster Tools calculates the spam rate. This is a crucial issue for those working in email marketing, so I thought it would be useful to share the answer with all of you. The client’s full question was: “How…
Email Deliverability
Legitimate Messages That End Up in SPAM
A test I always do with potential clients is to ask them to check the SPAM folder of their personal email account. I can bet that within two or three screen scrolls, they will find a legitimate message from a known sender they subscribed to receive, but it’s in the…