I recently received an interesting question from a client about how Google Postmaster Tools calculates the spam rate. This is a crucial issue for those working in email marketing, so I thought it would be useful to share the answer with all of you. The client’s full question was: “How…
Category: Email Deliverability
I will share my experiences with email deliverability and cold email marketing in this space. I will keep clients’ identities confidential by referring to them with acronyms. I will provide proof of my work and keep sensitive information confidential whenever possible. The goal is to assist novice professionals and raise the bar of the deliverability services provided in the market. I hope you like it.
Email Deliverability
Legitimate Messages That End Up in SPAM
A test I always do with potential clients is to ask them to check the SPAM folder of their personal email account. I can bet that within two or three screen scrolls, they will find a legitimate message from a known sender they subscribed to receive, but it’s in the…
Case Studies
Mini Case Study: Sender Domain Reputation Recovery in Google Postmaster Tools
Hi, Recently, a client approached me saying they had acquired a new website for their business group and needed to transfer the old email marketing infrastructure to their Martech (marketing technology platforms): We made the necessary configurations, including handling bounces and spam complaints, following FunnelKit’s instructions for SES and Sendgrid/Twilio….
Email Deliverability
Why are your subscribers marking your emails as spam?
Hi, I received an interesting question and thought it’d be helpful to share the answer with all of you. The issue was about a common problem in email marketing: “Why are my emails being marked as SPAM by subscribers who opted in to receive my newsletter?” This is a concern…
Email Deliverability
How to Stay Updated on Google’s Email Sender Guidelines: A Practical Guide
Hi, I’m often asked how I keep up with the constant changes in email deliverability rules. It’s a challenge that all of us email marketing professionals face daily. Today, I want to share with you a method I’ve developed to stay updated on Google’s Email Sender Guidelines guidelines without compromising…
Email Deliverability
Email Deliverability Journal – Oct 1st
Hi, Today, we will discuss a topic that worries many entrepreneurs: Email Spoofing. Recently, a client contacted me in a panic. He had discovered messages being sent in his name, even though he hadn’t sent them. A scary situation, right? You’ve probably heard of Email Spoofing and may have even…
Email Deliverability
Unraveling DMARC, DKIM, and SPF
Hi, I needed to explain the DMARC, DKIM, and SPF protocols in simple terms to a non-technical person. As an experiment, I asked Claude for help, and he generated the following explanation: “Imagine that SPF and DKIM are like two security guards at a building, checking if the person (the…
Email Deliverability
How to Keep Your Emails Out of the Spam Folder?
Hi there, I recently received a really interesting question about email marketing that I believe is relevant to many of you. It’s the kind of question every digital marketing professional has asked themselves at some point – maybe the million-dollar question in our field! The question was: “How do you…
Email Deliverability
How to Migrate 25,000 Email Contacts Without Hurting Deliverability
Recently, an e-commerce client approached me with a common yet critical challenge: migrating a database of 25,000 contacts between email marketing platforms. The goal was clear: complete the migration while maintaining deliverability and campaign continuity. A mistake in this process could result in a significant drop in engagement rates. Here’s…