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Email Deliverability and Automation Expert
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The Dual Importance of Inbound and Outbound Email Security for Businesses

Fabrício Yutaka Fujikawa, October 4, 2023October 4, 2023

While we often focus on protecting the emails we receive, the security of the emails we send is equally crucial. Outbound email security is a technical requirement and a critical component of a business’s overall security posture. Failure to secure outbound emails can have far-reaching consequences, from financial losses to reputational damage. Let’s explore the intricacies of inbound and outbound email security and why both are indispensable for your business.

Inbound Email Security

Secure Email Gateways

A secure email gateway is like a security guard for your emails. It stands between your email server and the internet, blocking unwanted emails like spam and phishing attempts. You can host these gateways on your servers or in the cloud.

Content Filtering

Imagine a bouncer at a club who only lets in the right people. Content filtering acts similarly for your emails. It scrutinizes the sender’s details and attachments to ensure they’re not harmful. If something looks suspicious, it’s quarantined for further review.

Firewall

Think of a firewall as a wall that keeps out intruders. It acts as a barrier between your network and potential threats from the internet. It’s like having a lock on your front door; it keeps unwanted guests out.

Antivirus Scanning

Antivirus programs are like health inspectors for your computer. They scan for harmful elements, such as viruses and malware, and remove them to keep your system healthy.

Outbound Email Security

Email Authentication

Email authentication is like a passport for your emails. It verifies the sender’s identity, making it easier for recipients to trust the email. Technologies like DMARC are becoming increasingly popular for this purpose.

Email Encryption

Encryption turns your email into a secret code. Only the recipient with the ‘key’ can decode and read it. This ensures that your sensitive information remains confidential.

Risks of Lacking Outbound Email Security

Brand Reputation Risks

Imagine working hard to build your brand, only to have it tarnished because your email system was compromised. Clients may lose faith in your ability to protect their data, questioning your professionalism and potentially taking their business elsewhere.

Domain Spoofing Attacks

Domain spoofing is like identity theft for your business. Attackers impersonate your domain to send malicious emails, often targeting your employees. They may pose as executives and request sensitive information or financial transactions, putting your entire operation at risk.

Business Email Compromise (BEC)

BEC is not just a buzzword; it’s a multi-billion-dollar problem. Sophisticated scams can trick even the most vigilant employees into sending money or information to the wrong places. According to the FBI, BEC has cost businesses over $12 billion between 2013 and 2018.


Inbound email security is about protecting yourself from external threats. In contrast, outbound email security ensures your emails are secure and reach their intended recipients without being altered or intercepted.

In conclusion, inbound and outbound email security are vital for safeguarding your business assets, reputation, and client trust. Both are crucial for maintaining the integrity and security of your email communications. A comprehensive email security strategy is not a luxury; it’s a necessity.

Outbound Email Authentication: Security & Deliverability

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