Email deliverability is a crucial aspect of any successful email marketing campaign. But did you know that “warming-up” may dramatically affect whether your emails get to the inbox or spam folder? This blog post will demystify this often-overlooked process using an easy-to-understand analogy.
Suppose you’ve relocated to a new area and want to impress your neighbors. Consider your “new email account or new domain” your new house and your “quota” the number of neighbors you plan to introduce yourself to.
When you’re new to the block, you introduce yourself to a few neighbors (small quota) from your new home (new email account or domain). As you build trust and form friendships, you can expand your circle and introduce yourself to more people in the neighborhood.
With email, your “new email account or new domain” is your base of operations for sending emails, and your “quota” is the number of emails you’re initially allowed to send. You start with a low quota and increase it as you establish you’re not a spammer, reaching more inboxes.
The beauty of this process is that you can tailor it to your needs. You can take your time, slowly expanding your circle of neighbors, or you can speed up the process, introducing yourself to the whole street sooner rather than later. It’s all about building trust, one introduction at a time.
Understanding the warm-up process is essential for anyone looking to improve their email deliverability. Building trust with new neighbors takes time and effort, as does establishing a good reputation with email providers. By following a well-planned warm-up process, you can ensure that your emails reach their intended recipients and contribute to building a trustworthy brand.
If you have questions regarding email deliverability and automation, comment below and I will reply.
Cheers,
Fabrício
