Hi, I’m often asked how I keep up with the constant changes in email deliverability rules. It’s a challenge that all of us email marketing professionals face daily. Today, I want to share with you a method I’ve developed to stay updated on Google’s Email Sender Guidelines guidelines without compromising…

Hi, Today, we will discuss a topic that worries many entrepreneurs: Email Spoofing. Recently, a client contacted me in a panic. He had discovered messages being sent in his name, even though he hadn’t sent them. A scary situation, right? You’ve probably heard of Email Spoofing and may have even…

Hi, I needed to explain the DMARC, DKIM, and SPF protocols in simple terms to a non-technical person. As an experiment, I asked Claude for help, and he generated the following explanation: “Imagine that SPF and DKIM are like two security guards at a building, checking if the person (the…

Hi there, I recently received a really interesting question about email marketing that I believe is relevant to many of you. It’s the kind of question every digital marketing professional has asked themselves at some point – maybe the million-dollar question in our field! The question was: “How do you…

Recently, an e-commerce client approached me with a common yet critical challenge: migrating a database of 25,000 contacts between email marketing platforms. The goal was clear: complete the migration while maintaining deliverability and campaign continuity. A mistake in this process could result in a significant drop in engagement rates. Here’s…

Hi, Recently, I had an interesting conversation with a potential client, who reached out to me with a unique deliverability challenge. His legal firm sends out bulk emails containing legal notices on behalf of their national telecom and bank clients. The tricky part? These emails are essentially cold, but the…

Hi, I recently received a retargeting email (also known as browse abandonment). I was researching email marketing tools to recommend to a client and visited this page on the Emailtooltester website. A few days later (maybe the next day), I received this email: This retargeting email is a prime example…