Recently, an e-commerce client approached me with a common yet critical challenge: migrating a database of 25,000 contacts between email marketing platforms. The goal was clear: complete the migration while maintaining deliverability and campaign continuity. A mistake in this process could result in a significant drop in engagement rates. Here’s…
The Impact of Email Marketing Platforms on Deliverability
Hello, Recently, I received an interesting question from a client about the impact of email marketing platforms on message deliverability. This is a common concern that many of us face, especially when considering switching to a new platform. The Client’s Question My client was considering moving from an established email…
Email Deliverability
Email Deliverability Journal – May 9th
Hi, Recently, I had an interesting conversation with a potential client, who reached out to me with a unique deliverability challenge. His legal firm sends out bulk emails containing legal notices on behalf of their national telecom and bank clients. The tricky part? These emails are essentially cold, but the…
Email Deliverability
Email Deliverability Journal – May 6th
Hi, I recently received a retargeting email (also known as browse abandonment). I was researching email marketing tools to recommend to a client and visited this page on the Emailtooltester website. A few days later (maybe the next day), I received this email: This retargeting email is a prime example…
Email Deliverability
Email Deliverability Journal – Mar 23rd
Hi, Today, I bring a case study on email deliverability recovery. The client sent me the following message by email: What caught my attention in the case was the bold approach of removing those who opted in but did not open any message within seven days. Talking to the client,…
Email Deliverability
Email Deliverability Journal – Jan 18th
The Remarkable Transformation in Email Deliverability: A Before and After Story Imagine you’re sending out invitations to a big party (your email campaign). Initially, many of these invitations end up lost, misplaced, or even in the trash (spam folders). Frustrating, right? That was the case for our client before they…
Email Deliverability
Email Deliverability Journal – Nov 9th
Hi, Today, I will share some questions I received from a new Upwork prospect. Disclaimer: Some links I share are affiliate links. You won’t be charged extra for clicking and buying through them, but I may receive a commission. I only endorse websites and products I trust and use personally….
Email Deliverability
Email Deliverability Journal – Nov 7th
Today, I will share a question I received from a new newsletter subscriber. Can you Please tell about Icloud Bulk email supporting ESP’s , and please give some tips about how we can maintain Daily Email Volume to icloud customers. Thanks in advance. My answer: “Hi _______, Thank you very…
Outbound Email Authentication: Security & Deliverability
SPF Limits: Understanding the 10 DNS Lookup and the Lesser-Known Void Limit
Introduction SPF (Sender Policy Framework) is a well-known standard in email security. However, the limitations that come with it are often overlooked, specifically the 10 DNS Lookup limit and the lesser-known Void Lookup limit. This blog post reveals these limitations, their implications, and how to navigate them effectively. The 10…