Have you ever had a legitimate email end up in the spam folder? Maybe that important reminder or a newsletter you were eagerly awaiting. This happens more often than we imagine, and one of the most effective — yet frequently overlooked — solutions is allowlisting (previously known as whitelisting). What…

I recently received an interesting question from a client about how Google Postmaster Tools calculates the spam rate. This is a crucial issue for those working in email marketing, so I thought it would be useful to share the answer with all of you. The client’s full question was: “How…

A test I always do with potential clients is to ask them to check the SPAM folder of their personal email account. I can bet that within two or three screen scrolls, they will find a legitimate message from a known sender they subscribed to receive, but it’s in the…

Hi, I received an interesting question and thought it’d be helpful to share the answer with all of you. The issue was about a common problem in email marketing: “Why are my emails being marked as SPAM by subscribers who opted in to receive my newsletter?” This is a concern…

Hi, I’m often asked how I keep up with the constant changes in email deliverability rules. It’s a challenge that all of us email marketing professionals face daily. Today, I want to share with you a method I’ve developed to stay updated on Google’s Email Sender Guidelines guidelines without compromising…

Hi, Today, we will discuss a topic that worries many entrepreneurs: Email Spoofing. Recently, a client contacted me in a panic. He had discovered messages being sent in his name, even though he hadn’t sent them. A scary situation, right? You’ve probably heard of Email Spoofing and may have even…

Hi, I needed to explain the DMARC, DKIM, and SPF protocols in simple terms to a non-technical person. As an experiment, I asked Claude for help, and he generated the following explanation: “Imagine that SPF and DKIM are like two security guards at a building, checking if the person (the…