1. Introduction
Referral marketing is one of the most powerful and underestimated strategies in the B2B world. Today, I want to share how I’m creating B2B Flow, an innovative service focused on transforming referrals into a predictable growth machine.
This post will detail the progress of my pilot project, the strategic decisions I’ve made so far, and how I’m documenting everything. My goal is to inspire other professionals and companies to explore referral marketing as a sustainable growth lever.
2. Context
B2B Flow was born from my belief in the power of referral marketing, as it has always naturally happened to me.
Years ago, I created the Kit Indica, based on the book Unstoppable Referrals: 10x Referrals Half the Effort (English Edition). Despite its excellent results, the method involved several manual steps that made it unfeasible to continue.
Since then, I’ve had a need to find an effective, practical, and accessible approach to generating consistent referral results.
Some important premises guided the beginning of this project:
- I decided to use my own business as a pilot to validate the method before offering it to others.
- B2B Flow is the implementation of Stacey Brown Randall‘s method, author of the book Generating Business Referrals Without Asking.
This strategic foundation helped me define not only the project’s purpose but also a clear vision for where I want to take B2B Flow.
3. Main Steps Completed So Far
3.1 Strategy Refinement
I adapted referral marketing to the Brazilian context, taking into account local cultural nuances and audience behavior.
3.2 Pilot Project Definition
The best way to validate any strategy is by testing it. I decided to implement referral marketing in my own business, documenting everything – the successes and failures. This learning will be the basis for offering a solid service to clients.
3.3 Branding
I followed Marty Neumeier and Thomas McKinlay‘s branding concepts to create a brand that communicates clarity and trust.
I chose the name “B2B Flow” because it reflects the natural flow of trust and growth that a well-implemented referral marketing system provides.
3.4 Domain Acquisition
Having a clear digital presence is essential. I acquired the domain b2bflow.net, a simple and reliable address that reflects professionalism and focus on the B2B market.
4. Process Documentation Strategy
4.1 Regular Documentation
I’m recording each project stage, including the learnings and challenges encountered along the way. This not only helps me organize progress but also creates a valuable resource to share with other professionals.
4.2 Educational Content
Pilot insights will be transformed into articles, posts, and videos to educate the market and position B2B Flow as an authority on the topic.
4.3 Audience Engagement
Interacting with professionals and companies interested in referral marketing will help me refine the strategy, receive valuable feedback, and strengthen engagement.
5. Next Steps
Referral Source Mapping: Categorize and record sources in Brevo, the marketing automation and CRM platform I selected for this project.
Initial Campaigns and Communications: Develop personalized campaigns to engage referrers and clients.
Educational Content Creation: Produce materials based on pilot progress to educate the public and generate value.
6. Conclusion and Invitation
B2B Flow is more than a referral marketing service – it’s a strategy designed to transform trust relationships into business results. I’m confident that this pilot project will be the foundation for an innovative offering in the Brazilian market.
If you believe in the power of referral marketing, I invite you to follow this journey. Your ideas and feedback are always welcome!
Subscribe to my newsletter to track the progress of B2B Flow.
Leave your feedback in the comments – I want to hear your thoughts on referral marketing!
Did you enjoy this content? Let’s together build a more collaborative and efficient market!
Until next time,
Fabrício