Client: LHM
Daily routine:
Monitoring the metrics of InboxAlly (deliverability metrics.)
We started with a chronic deliverability issue for Microsoft accounts – @hotmail .com and @outlook. We’ve made significant progress, but there’s still more to do!
We will distribute our seeds according to these proportions (based on our subscribers’ list):
- 70 Gmail
- 15 Yahoo
- 10 Hotmail
- 05 Outlook
We ran a new inbox placement test with GlockApps and saw improvements.
We monitored the indicators of Google Postmaster Tools and managed the mailbox.
Incredibly, this list is all opted-in—even though the spam rate is a bit high. This highlights how important it can be to make it easy for recipients to unsubscribe if they no longer wish to receive your emails.
Domain reputation remains high.
We increased the volume of our re-engagement campaign to 90/day. This is an outdated database, so we expected low results.
We started by measuring the open rate, but since we were sure we had good deliverability, we only measured the reply rate.
Client: SC
Daily monitoring of the following indicators:
- messages sent
- replies
- positive replies
- sum of combined scores (a metric provided by Instantly.ai that reflects the effectiveness of an email account in getting the messages delivered and receive replies)
- average of combined scores
We are growing consistently, and our deliverability is getting better.
Yesterday Instantly’s support team identified and fixed a problem. That’s why our sending volume dropped so much yesterday.
New leads were uploaded to Instantly, but only the ones that are “Safe to Send” according to Debounce.io
I uploaded a new list of leads for validation on Debounce.
If you have any questions, leave a comment below and I will answer it 🙂
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