Today I received an interesting question:
We don’t want our members to ever unsubscribe from our membership emails. However, a lot of people do. This is technically something they are paying for, and if we don’t want them to cancel, we need to make sure they get our communications. A lot of people don’t actually realize what email they are unsubscribing themselves from. It’s important we prevent this and rescue those who do. What can we do to prevent unsubscibes from member to the program emails and to rescue them?
Here’s my answer:
Since ActiveCampaign requires an unsubscribe link in every message, it’s not possible to prevent the person from unsubscribing. So, I created an automation that will notify support@domain whenever a person from the “Customer” list unsubscribes. This way, manually reaching out and “rescuing” them will be possible.
I confess that I was not very satisfied and think this can be improved. To be evaluated.
I’m working on an intriguing case: a WordPress site hosted on Kinsta.com with Gravity Forms.
Notification messages sent to those filling out the form ended up in the SPAM folder, and I was consulted about it.
We are in the process of updating our website. We are going to be using Gravity Forms for people to fill out forms on the site. Right now, the form submissions are all going into our spam folders. We think this is because of how the email configurations for the domain are set. Basically, the notifications aren’t being sent through our official mail server, but instead from the website. But, I don’t know how to fix it. Is this something you could help us with?
Upon initial investigation, I concluded that there was a DMARC authentication failure, causing the messages to go to SPAM.
Below is the Google alert about it.
I searched Kinsta’s knowledge base and found instructions to configure SPF.
But there is no procedure to configure DKIM. According to Kinsta support:
We don’t propagate a DKIM for MailChannels. MailChannels is a well-known relay service and usually, the MailChannels IPs are authenticated whenever the SPF record includes them.
You can let me know if you are having issues with outgoing emails after adding SPF and I can look into it.
I made the changes, but DMARC authentication still needs to be fixed due to missing SPF alignment between the Return-path and From fields (more information here.)
I modified the From field in our contact form to force SPF alignment for testing purposes:
However, this solution is not feasible. So, I have requested further instructions. To be continued.
Comment