Skip to content
Email Deliverability and Automation Expert Email Deliverability and Automation Expert
  • Home
  • ReengagePro
  • Email Deliverability
  • Blog
  • Clients
  • About
  • Contact Us
Email Deliverability and Automation Expert
Email Deliverability and Automation Expert

Deliverability Audit – May 12th

Fabrício Yutaka Fujikawa, May 12, 2023June 25, 2023

Today I bring a case that unfortunately happens quite often: email spoofing. (For example, this is an email that a client I work with received in March 2022.)

During our discovery meeting, the client told me he was a victim of an email spoofing extortion.

Email spoofing is not something you can stop. However, you can (and should) prevent yourself from being harmed by this malicious practice.

Although email spoofing is a prevalent, persistent threat, there are several ways to protect yourself or your organization from it.

Source: What is Email Spoofing? by Fortinet

An interesting fact: this client has the following email sending infrastructure configuration:

I just want to give you a brief background as well as to what is happening. The email address the spammer is using is _____@_____.com. This email address is created on Ionos servers but it’s not a proper mailbox. Incoming emails are simply forwarded to my gmail account. When I come to send out emails (outgoing emails) from that email address I send them through an email service called SendGrid i.e. my gmail account sends stuff through SendGrid. Hence, when I come to send you the 66 emails you requested (using my gmail), they will be coming from the SendGrid server under the alias _____@_____.com. However, I’m sure the spammer is not sending his emails through SendGrid.

We performed an initial email deliverability audit covering:

  • Check the domain reputation in Google Postmaster Tools.
  • Collect and process DMARC authentication reports using the GlockApps tool to identify the sources of fraudulent messages.
  • Verify SPF and DMARC records.

This initial audit produced the following report:

After receiving the report, the client had a few more questions.

Here’s our dialogue:

The spam emails started again 😞 Any idea how that is possible? I changed the SPF record so was hoping it will stop. But I guess this type of spoofing is always possible. As long as it doesn’t affect our reputation, we don’t care.

[Me] “Exactly 😞 But the most important is that your reputation is preserved.
Important: Maybe I wasn’t emphatic enough, but even with the proposed update, your SPF record still has problems (due to technical limitations, not configuration errors.) To resolve this definitively, it’s necessary to restructure your email architecture and use subdomains.”

I read the article you sent. I thought the new shorter SPF record I used fixes the issue of “too many DNS lookups”. Are you saying our SPF record is still long?

Sorry, yes I used the SPF tool mentioned in the article and see that our SPF record is still too long. I guess we will have to shorten it by doing what you suggested about subdomains. Let’s talk today about this. Thanks

We had a call and clarified his questions and concerns.

Later, he had more questions.

I came across this in freshdesk. IS DKIM an alternative to SPF?

I also found this which suggests the dkim alone is enough.

I also came across this discussion where a lot of freshdesk customers are complaining about this issue. If DKIM can be used instead of SPF this will be the perfect solution for us. Please let me know.

I realized I already have the freshdesk DKIM configured in my DNS. I have 4 CNAME records that point to freshmail. According to the documentation, this means I don’t need an SPF record anymore for freshdesk. Hence, I think I can change teh SPF record from:

v=spf1 a mx ip4:149.72.232.76 include:email.chargebee.com include:servers.mcsv.net include:email.freshdesk.com -all

to

v=spf1 a mx ip4:149.72.232.76 include:email.chargebee.com include:servers.mcsv.net -all

Please advise if this makes sense and can work?

I explained to him: “It can work, but not 100% guaranteed. DKIM and SPF are complementary. There are situations when one will work and the other will not. Overview of email authentication.

I also sent him this reference:

SPF and DKIM address two integral, but discrete, issues central to email security. SPF helps confirm whether an email purporting to come from your company was in fact sent from one of your established IP addresses, and DKIM confirms that the email hasn’t been faked or altered on its way to its intended recipient. So the truth is they are more like frenemies than enemies!

Source: DKIM vs. SPF Email Standards: Do I Need Them Both?

Then, he replied:

Ok if we need both of them, what about the other solution recommended in the post I showed you? See attached. According to this, I can replace the

include:email.freshdesk.com
with
fdspfus.freshemail.io

and it should work. Agree?

My reply: “lmc

Yes, it should work!

v=spf1 a mx ip4:149.72.232.76 include:email.chargebee.com include:servers.mcsv.net include:sendgrid.net include:fdspfus.freshemail.io -all”

He asked a few more questions:

Do I need to include sendgrid again? I thought the IP address is that of sendgrid anyway.

Sendgrid is not just mentioned in the ip4:149.72.232.76, but it’s also looked up as part of chargebee. So my question is why do we need to have “include:sendgrid.net”? Would it not be enough to have only this:

v=spf1 a mx ip4:149.72.232.76 include:email.chargebee.com include:servers.mcsv.net include:fdspfus.freshemail.io -all

My reply: “sendgrid.net is necessary.

If you rely on chargebee.com configuration to include sendgrid.net, it may be removed some day (on changebee side, without you ever noticing) and you will break Freshdesk configuration.”

Today, I sent him the latest update:

“Hello _____,

I hope you are doing well! How are the spoofing messages? They have stopped, haven’t they?

As agreed, I’m attaching the monitoring report received containing yesterday’s data. There is one suspicious server: internetx.com

For now, you do not need to take any action. I suggest we continue monitoring. I will review it again on Monday, as we can receive reports with a delay of up to 2 days.

If you see those emails again, please let me know. Remember that your reputation is secure, so there’s no need to feel threatened in any way (the best course of action is to ignore any suspicious contacts and forward the messages to me for analysis.)

Thank you very much,
Fabrício

Then, he wrote me:

The spoofing emails stopped.

What does it mean to see that InternetX thing in our report? Does it mean someone from that host is pretending to be us? I’m not sure what you mean by this being suspicious.

My reply: “It can be someone using that host pretending to be you. Or, it can be that one of your recipients using that host has an automatic forward to another of their email account. That’s why there is no need to take action now.”

(To be continued)


If you have questions regarding email marketing deliverability & strategy, leave your comment below and I will reply.

Email Deliverability

Post navigation

Previous post
Next post

Related Posts

Deliverability Journal – Apr 28th, 2023

April 28, 2023April 28, 2023

A client asked me about inactive subscribers and responses to newsletters – how much does this influence email deliverability? Here’s my response: “I was curious about the request for the inactive list last week, and now I understand the reason 🙂 Several studies indicate that engagement segmentation — treating differently…

Read More
Email Deliverability

Email Deliverability Journal – Aug 2nd

August 2, 2023August 2, 2023

Hi, Today, I bring you a case of a re-permissioning campaign. Due to DNS configuration issues, Yahoo (and AOL) blocked the messages sent to their users, and the customers from these providers received a “suppressed” status in the Klaviyo platform. We implemented a re-permission campaign, and the results were spectacular,…

Read More

Deliverability Journal – Feb 1st, 2023

February 1, 2023February 1, 2023

Client: SCNT Today I accomplished several important tasks for the company’s cold email marketing strategy. Firstly, I uploaded new contacts into the database to help us reach a wider audience and expand our customer base. Next, I created a new step in our current campaign. This will help us to…

Read More

Comment

  1. Pingback: Deliverability Journal – May 17th, 2023 - B2B Email Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


  • Case Studies
  • Email Deliverability
  • Email Deliverability Case Studies
  • Google Workspace
  • Others
  • Outbound Email Authentication: Security & Deliverability
  • Referral Marketing

  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Cookie policy
©2025 Email Deliverability and Automation Expert | WordPress Theme by SuperbThemes
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT