Ever wonder how to keep high-ticket B2B clients engaged between those painfully long purchase cycles? Here’s the thing: if you’re selling high-value services with complex decision processes, your biggest threat isn’t losing clients month-to-month. It’s becoming forgettable. Just another vendor. I came across this Oracle blog post (Messaging & Content…
Category: Others
How much does a sales-oriented marketing campaign cost?
This is, without a doubt, one of the questions I hear most often. The idea of “investing in email” still carries a certain fog—it seems outdated, unfashionable, ineffective, and too laborious. But in practice? If you have consistency, good planning, and balance speed with learning, it works. Recently, exchanging emails…
Solving Email Deliverability Challenges & Affiliate Partnership
I was invited by Folderly to share my experience as an email deliverability consultant and affiliate partner. You can watch the webinar or read my thoughts below. I’m a former software developer who switched to digital marketing as a marketing consultant. Since the beginning, I’ve worked with email marketing, and…