Blog: Email Deliverability and Automation

  • How to Improve Email Deliverability and Restore Sender Reputation: A Progressive Plan Inspired by Running
    Are your email campaigns struggling to reach inboxes? A poor sender reputation can significantly affect your email deliverability, leaving your messages to languish in spam folders. But with the right approach, you can rebuild trust and ensure your emails make it to your audience’s inbox. In this guide, I’ll walk…
  • How I’m Creating the B2B Flow: A B2B Referral Marketing Pilot Project
    1. Introduction Referral marketing is one of the most powerful and underestimated strategies in the B2B world. Today, I want to share how I’m creating B2B Flow, an innovative service focused on transforming referrals into a predictable growth machine. This post will detail the progress of my pilot project, the…
  • Marketing Retrospectives: The Secrets to Transforming Data into Real Connection
    Chad White’s article in CMSWire, titled “Year-in-Review Marketing Campaigns: Don’t Drop the Ball“, highlights the importance of annual retrospective campaigns to strengthen customer engagement and loyalty. He offers insights into how these campaigns can be effective and the necessary precautions to avoid common pitfalls. Key Recommendations to Avoid Pitfalls: Relevant…
  • What is Allowlisting and How It Improves Your Email Deliverability
    Have you ever had a legitimate email end up in the spam folder? Maybe that important reminder or a newsletter you were eagerly awaiting. This happens more often than we imagine, and one of the most effective — yet frequently overlooked — solutions is allowlisting (previously known as whitelisting). What…
  • How does Google Postmaster Tools calculate the spam rate?
    I recently received an interesting question from a client about how Google Postmaster Tools calculates the spam rate. This is a crucial issue for those working in email marketing, so I thought it would be useful to share the answer with all of you. The client’s full question was: “How…
  • Legitimate Messages That End Up in SPAM
    A test I always do with potential clients is to ask them to check the SPAM folder of their personal email account. I can bet that within two or three screen scrolls, they will find a legitimate message from a known sender they subscribed to receive, but it’s in the…
  • Mini Case Study: Sender Domain Reputation Recovery in Google Postmaster Tools
    Hi, Recently, a client approached me saying they had acquired a new website for their business group and needed to transfer the old email marketing infrastructure to their Martech (marketing technology platforms): We made the necessary configurations, including handling bounces and spam complaints, following FunnelKit’s instructions for SES and Sendgrid/Twilio….
  • Why are your subscribers marking your emails as spam?
    Hi, I received an interesting question and thought it’d be helpful to share the answer with all of you. The issue was about a common problem in email marketing: “Why are my emails being marked as SPAM by subscribers who opted in to receive my newsletter?” This is a concern…
  • Email Apnea: The Silent Phenomenon That Can Affect Your Productivity
    Hi, Have you heard of “Email Apnea”? Yes, it’s a real thing, and it might be affecting you more than you think. During my 25-year corporate experience, I now understand that I went through this many times without even realizing it. Especially when I had to respond to an email…
  • How to Stay Updated on Google’s Email Sender Guidelines: A Practical Guide
    Hi, I’m often asked how I keep up with the constant changes in email deliverability rules. It’s a challenge that all of us email marketing professionals face daily. Today, I want to share with you a method I’ve developed to stay updated on Google’s Email Sender Guidelines guidelines without compromising…

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