Blog: Email Deliverability and Automation

  • How does Google Postmaster Tools calculate the spam rate?
    I recently received an interesting question from a client about how Google Postmaster Tools calculates the spam rate. This is a crucial issue for those working in email marketing, so I thought it would be useful to share the answer with all of you. The client’s full question was: “How…
  • Legitimate Messages That End Up in SPAM
    A test I always do with potential clients is to ask them to check the SPAM folder of their personal email account. I can bet that within two or three screen scrolls, they will find a legitimate message from a known sender they subscribed to receive, but it’s in the…
  • Mini Case Study: Sender Domain Reputation Recovery in Google Postmaster Tools
    Hi, Recently, a client approached me saying they had acquired a new website for their business group and needed to transfer the old email marketing infrastructure to their Martech (marketing technology platforms): We made the necessary configurations, including handling bounces and spam complaints, following FunnelKit’s instructions for SES and Sendgrid/Twilio….
  • Why are your subscribers marking your emails as spam?
    Hi, I received an interesting question and thought it’d be helpful to share the answer with all of you. The issue was about a common problem in email marketing: “Why are my emails being marked as SPAM by subscribers who opted in to receive my newsletter?” This is a concern…
  • Email Apnea: The Silent Phenomenon That Can Affect Your Productivity
    Hi, Have you heard of “Email Apnea”? Yes, it’s a real thing, and it might be affecting you more than you think. During my 25-year corporate experience, I now understand that I went through this many times without even realizing it. Especially when I had to respond to an email…
  • How to Stay Updated on Google’s Email Sender Guidelines: A Practical Guide
    Hi, I’m often asked how I keep up with the constant changes in email deliverability rules. It’s a challenge that all of us email marketing professionals face daily. Today, I want to share with you a method I’ve developed to stay updated on Google’s Email Sender Guidelines guidelines without compromising…
  • Email Deliverability Journal – Oct 1st
    Hi, Today, we will discuss a topic that worries many entrepreneurs: Email Spoofing. Recently, a client contacted me in a panic. He had discovered messages being sent in his name, even though he hadn’t sent them. A scary situation, right? You’ve probably heard of Email Spoofing and may have even…
  • Unraveling DMARC, DKIM, and SPF
    Hi, I needed to explain the DMARC, DKIM, and SPF protocols in simple terms to a non-technical person. As an experiment, I asked Claude for help, and he generated the following explanation: “Imagine that SPF and DKIM are like two security guards at a building, checking if the person (the…
  • How to Keep Your Emails Out of the Spam Folder?
    Hi there, I recently received a really interesting question about email marketing that I believe is relevant to many of you. It’s the kind of question every digital marketing professional has asked themselves at some point – maybe the million-dollar question in our field! The question was: “How do you…
  • How to Migrate 25,000 Email Contacts Without Hurting Deliverability
    Recently, an e-commerce client approached me with a common yet critical challenge: migrating a database of 25,000 contacts between email marketing platforms. The goal was clear: complete the migration while maintaining deliverability and campaign continuity. A mistake in this process could result in a significant drop in engagement rates. Here’s…

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